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Pricing Psychology and Selling your Home

Have you ever seen a product at a store and thought, “Whoa. That price is outrageously high. It’s just not worth it!” Conversely, you might have also reacted to another product with, “That’s awfully cheap. The quality must not be good.”Welcome to the psychology of pricing! According to research, people tend ...

How to Make your Home “Picture Perfect” for Viewings

Have you ever had a formal photo shoot? Perhaps you’ve had one for work or arranged one for your family. If so, chances are you dressed up and made yourself look your best. That’s the right mindset to be in when selling your home too. You want to make every room ...

How Important are Good Listing Photos?

There are two trends impacting real estate photography that you should know about if you’re thinking of selling this year. First, more than ever before, buyers are relying on pictures to decide whether or not to schedule a viewing. They expect to be able to go online and “tour” your home ...

Start the Home Selling Process this Month

If you’re thinking about selling in the spring, don’t wait until the new year to start planning. In fact, you’ll save yourself a lot of work and get ahead of the game if you start planning now. What’s that old saying? The early bird gets the worm! In this case, by ...

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